Sustainable Minds’ Affiliate, Cadalyst, is launching a new webcast series with an edge, called “On the Edge with Cadalyst.” The premiere presentation, Overcoming Environmental Performance Anxiety, will discuss how going green can fuel product innovation and increase revenue. It airs live on October 14 at 12pm ET, 9am PT.
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Typical webcasts today might include a PowerPoint presentation or software demonstration and often conclude with a sales pitch. A new webcast series from Cadalyst, called On the Edge, will be nothing like that.

On the Edge with Cadalyst will bring together designers, engineers, managers, executives, industry analysts, and hardware and software developers alike to exchange information, ask tough questions, and tackle issues that stand in the way of progress in the fields of manufacturing, AEC, and civil engineering. They’ll always come back to technology because that’s what Cadalyst is all about. But above and beyond that, this series will aim to be an innovative, open forum where people can gather to ask questions, answer questions, and even debate as they work toward the mutual goals of improving design and growing business.

Webcast #1: Overcoming Environmental Performance Anxiety
The premiere presentation of On the Edge with Cadalyst will discuss how going green can fuel product innovation and increase revenue.

Environmental performance is the newest criteria for product development. It’s what customers want, and it’s a real money-maker. To be green while making more green, product development organizations must operationalize greener product design. That means getting your hands on new knowledge, processes, and tools. But how can you make environmental performance a fundamental part of your product development efforts?

Cadalyst invites all interested parties to join editor-in-chief Nancy Johnson and a panelist of experts for a spirited discussion of these topics. There will be plenty of time for attendees to interact with the panel.

Thursday, October 14, 2010
12 pm ET, 9 am PT, 16:00 GMT

Agenda: Overcoming Environmental Performance Anxiety

Welcome and introduction, Nancy Johnson, editor-in-chief, Cadalyst magazine

Panel Discussion

• John Davies, Vice President, GreenBiz Intelligence, Greener World Media
• Stephen B. Leonard, Design & Innovation Practice Leader, Alcoa Technical Center
• Sridhar Condoor, Ph.D., Professor, Aerospace & Mechanical Engineering, KEEN Fellow, Saint Louis University
• Manish Mehta, Ph.D., Executive Director of Industry Forums and Technologies Research Corporation, National Center for Manufacturing Sciences (NCMS)

Live Q&A

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